What is free standing insert?

Free standing insert (FSI) is a type of marketing advertisement that is inserted into a package or printed as a loose sheet that can be removed, distributed and used by consumers. FSIs are often found in newspapers, magazines, and mailers and are designed to promote a particular product or brand.

They are typically full-color printed materials that can include coupons, product samples, recipes, and other promotional materials. FSIs are an effective way to increase brand awareness and drive sales, especially for consumer packaged goods companies.

FSIs are often used as a part of a broader marketing campaign and are distributed to a wide range of target consumers. They are a cost-effective way to reach a large audience with an advertising message, and they can be easily tracked to measure their effectiveness.

Overall, free standing inserts are a popular and effective tool for companies to promote their products and increase sales.